College essay coaching — with a K

Meet Karl Withak.
He's here to help.

Essays are personal. So is Karl.
AI coaching that finds your story — and helps you tell it.

Join the waitlist

Launching this summer — be first to know

A few minutes with Karl

How it works

Karl doesn't write your essay.
He helps you craft it.

1

Find your story

Karl asks the right questions. Most students already have a great essay inside them — they just need someone to help draw it out.

2

Write it yourself

You draft it. Karl coaches you to go deeper, be more specific, and say what you actually mean. No ghostwriting — just a smart reader in your corner.

3

Nail every supplement

Those "Why us?" essays are brutal. Karl knows what schools actually want to hear — and helps you say it without sounding like everyone else.

Who Karl's for

Built for students.
Paid for by parents who get it.

For students

  • No more blank page panic
  • Tell your actual story
  • Supplements that don't suck
  • Feel confident hitting submit

For parents

  • Admissions-safe — no ghostwriting
  • Less than one hour of tutoring
  • Available at 11pm before deadlines
  • Teaches skills that last

Pricing

Simple pricing.
Two ways in.

Story finder, essay coach, and supplement builder — all included.

BEST VALUE
Season pass
$79

August – December
Save $20 vs monthly

  • Full access all season
  • Unlimited sessions
  • Story finder, essay coach & supplements
  • Best for seniors applying now
Join waitlist
Monthly
$19

Per month, cancel anytime

  • Full access every month
  • Unlimited sessions
  • Story finder, essay coach & supplements
  • Great for year-round prep
Join waitlist

What is application season?

The season pass runs August through December — the core months when students are writing Common App essays, school supplements, and hitting Early Decision and Regular Decision deadlines. One payment, full access, no stress.